Each year it seems that people are looking for new, innovative and creative ways to look after their lawns. There has been a very noticeable shift of late to adopt more sustainable lawn care practices in order to care for and preserve the environment. This kind of approach can only ever be a good thing.
That, of course, isn’t the only trend to begin to take hold this year, and here we will take a look at a few others.
New customers, new expectations
Every day there are new homeowners, with new lawns to take care of and new lawn care services to be found. Customers and homeowners have become busier than ever in recent years and so they start looking for simple pleasures, literally in their own backyards so they can escape for a little while and unwind.
People are becoming more environmentally conscious too and so more and more they are looking for more sustainable solutions for their lawn care. These include recycling of various materials, using organic soil and mulch. This is when business owners specializing in lawn care start to look toward environmentally friendly solutions – if your customer wants it, you should too.
When it comes to attracting new customers, it will help their peace of mind if you can show that you have something in the way of lawn care insurance.
Making use of new technology and more efficient equipment is going to help the lawn care business no end, through increased efficiency and productivity. These new integrations can include equipment that is more efficient in terms of fertilization, pest and weed control. Making use of software for orders, invoicing and payment tracking is also something that is going to make life easier.
Social media isn’t exactly new but when it comes to keeping in contact with customers, without having your personal cell phone buzzing all the time, social sites are a great way to do it.
More and more companies are making use of social media to keep in contact with customers, and for customers to stay updated and reach out too. Social media communications trends can help a lawn care business grow.
Platforms can also be used to advertise businesses, announce new services and keep people informed of special offers.
Low maintenance systems
Low maintenance garden designs are becoming more popular. Automated irrigation systems are becoming more popular, so it’s worth any lawn care business to invest in this kind of technology to stay current – but, of course, the use of these is going to vary from town to town, even neighbourhood to neighbourhood.
Garden plants that are hardy and easy to care for are increasingly popular also, so this is worth keeping in mind if deciding to branch out into that area.
Homeowners and businesses/institutions have increased demand for landscaping. Many property owners look to lawn care and general landscaping in order to increase the value of the property. Lawn care business owners should be looking to position themselves to take advantage of these changes and incorporate them.
Take time to plan to keep up with current trends but also to anticipate upcoming trends. Social media is a great way to keep up to date with what people are looking for and you may be able to set up news alerts from search engines too.
Lawn care maintenance companies should always strive to learn from their customer base in order to anticipate what they may require.