For any legal practice, outsourcing some daily tasks which can be carried out without a high level of legal training or acumen is cheaper and easier making the services that they provide more efficient and streamlined.
Many corporate legal professionals have cited strategic outsourcing of some tasks to alternate legal service providers saves their firms time and money. Such outsourcing services also have professional indemnity insurance which is affordable and tailored to negate the expense of run-off cover.
Some of the services that can get outsourced include document reviews, discovery (both electronic and manual), litigation support, IP management, contract lawyers and staffing, and contract management. Use of these services leaves attorneys with time to focus on more complex projects.
Importance of Marketing and PR to a Legal Firm
Accessibility to you and your services is the most important factor to a potential client. In a legal profession such as your own, a client may require your services at odd hours and for them to feel appreciated you need to be available to them.
Legal issues may arise during the day or at night and since you may not have the resources to employ a 24/7 receptionist or secretary making outsourcing support services the better option with minimal cost to you.
Outsourcing your marketing and PR service is a great option especially if your law firm does not have the necessary resources to conduct this vital activity efficiently. You will need a proper strategy and valuable content which your staff may lack experience.
Companies such as Excello Libertas have perfected the art of handling such tasks for law firms and carry out marketing campaigns; handle PR bringing more business to them while creating a favourable image of the firms brand.
Quality content that resonates with your clients is vital if you wish to create a rapport with them. However, your primary business is practicing law, so outsourcing such tasks will save you time and money while still reaching a wide audience who may become your future clients.
Man people are currently looking for services online which means that you require an online presence if you wish to interact with them Again such a task does not need your in-house staff to do it, but you can employ a third party to handle your social media accounts and website.
When done correctly, marketing and PR give your firm either big or small a professional image which will draw a client towards your business. No one wants to have a law firm that is not accessible or does not reply to queries on time. Such factors make clients take their business elsewhere. So having someone outside your firm handling such matters for you is critical as they will always be available when a client requires your services and will also notify you of any important activities that need your attention.
Why You Need To Outsource Some Daily Tasks
Small and mid-sized legal firms may at times find themselves swamped with legal paperwork and clients request but do not have the workforce to solve all of them on time. However, most of the tasks that clog up your firm are minimal and do not need your attention to accomplish.
Be it legal paperwork or outsourcing support services you will be surprised at how much time you will save if you delegate these jobs to someone else outside your firm.
These are the tasks that require little knowledge of the law so when you outsource them you are sure the service provider can handle them. With the time you get by doing this, you will be able to attend to individual clients giving them your full attention knowing that someone else is handling your day to day activities.
Making time for clients creates a bond between the two of you, and when a client is happy, they will refer you to other people and still bring in more work for your legal firm.
Even when you are starting, or business is not doing well at the moment, you can outsource all your administrative, management, paralegal, human resource and secretarial services to a third party until you can employ permanent employees. It is an option that is cost effective as it is cheaper than hiring full-time staff.
It also gives you the time and space to concentrate on building your law firm and increasing its profits. Most of these companies have professional indemnity insurance ensuring that you get covered in case they provide inadequate services, advice or design that may make your client lose money.
The beauty about outsourcing services is you find a collaborative partner who values your integrity and has experience when it comes to the legal profession. They offer you support and partner with you to assist you in growing your law firm, its brand image, and reputation.