Grupo Vidanta is more than a Latin American real estate conglomerate. In addition to owning six slices of the luxury resort “pie” along Mexico’s sparking coastline, the corporation is heavily invested in a variety of other pursuits associated with the running of a large, successful travel and leisure company. These pursuits include a private construction company, two philanthropic societies, the Los Cabos Ultimate Entertainment District, the Mar de Cortés/Puerto Peñasco International Airport, the Cirque du Soleil Theater at Vidanta Riviera Maya, four pro-level golfing facilities and numerous restaurants, spas and other amenities that Grupo Vidanta takes pride in concocting for its loyal Vida Vacations vacation club members and their privileged guests.
While Vidanta resorts may get the most attention, it would be a mistake to overfocus on the luxury accommodations at the expense of the other elements that go into making a Vidanta vacation such a memorable experience. No one knows this better than Kaloyan Valentinov Danchev, Director of Sales for Vida Vacations, the vacation membership brand of Grupo Vidanta. Danchev is the man who has the monumental task of promoting seven Vidanta resorts, as well as curating boutique travel tours from Chichén Itzá to Cobá. Despite the far-reaching scope of Danchev’s job, both logistically and geographically, it’s an open secret that some of Vidanta’s most award-winning experiences can also be found at one of the numerous resort restaurants or spas.
A little over a decade ago, in 2008, construction began on Grand Luxxe Vidanta Nuevo Vallarta, the premium vacation club membership accommodations at the Vidanta Nuevo Vallarta resort. Two years later, the AAA Five Diamond-rated accommodations and plus ultra customer service were finally completed to the delight of high-end vacation club members. In 2012, the Grand Luxxe Spa appeared in the lush foliage outside the Grand Luxxe Residence Tower. Guests entering the luxurious tranquility of the full-service salon and spa are encouraged to begin their ablutions at the Hydrotherapy Annex, an outdoor facility that includes a whirlpool, a sauna, a steam room, a refreshing cold-plunge tub, a footbath and a shaded relaxation area. This Roman bath-like facility is available as a standalone service or merely a prelude to other service highlights, such as “Journey through Ancient Mexico,” a holistic massage therapy treatment that employs the curative properties of medicinal herbs, or “Discovering India,” a Veda treatment for the body, mind and soul. The Spatium located at Vidanta Riviera Maya features a Hydrotherapy Cabin, which uses ancient salt treatment rituals to rejuvenate the immune system and purify the skin.
Vida Vacations also boasts access to the Sanctuario entertainment plaza, the hub of day and nightlife at Vidanta Nuevo Vallarta. More of a lounge than a restaurant, visitors can sip expertly mixed cocktails while being entertained by live jazz bands and stunning acrobatic displays. By day, the plaza provides the perfect place to relax with a good book and a sumptuous Bellini. Opened in 2012, the same year as Spatium, the space is similar in concept to the 2018 undertaking between Grupo Vidanta and the Hakkasan Group, which introduced the Ultimate Entertainment District to Los Cabos nightlife. Equally energizing by day, the area includes well-known venues such as Herringbone, SHOREbar and OMNIA Dayclub, as well as original contributions such as Casa Calavera, a Día de Muertos-themed restaurant bar with Baha-inspired eats. These cuisine-cum-entertainment venues are perfect for daytime hangouts by the beach or poolside, as well as for late-night cocktails and concerts.
With so many memorable experiences, it should come as no surprise that 2019 holds the promise of even more spectacular ventures for Vida Vacations members. From the launch of Mexico’s first luxury yacht cruise line to the construction of an immersive entertainment park, the coming years promise to bring more excitement to their valued vacation club members.