Mcdonald’s x Luxirare Mock Collab

Is McDonald’s a luxury? Well surely. That indescribable smell of fries while you’re close to one, the super cheap meals…(one of my favorites are the grilled chicken chipotle wraps). When you have just left a party or bar a little too drunk, it would be hard to deny a box of chicken nuggets. And whenever you are in a different country, you get a sense of familiarity when you see that M logo. I swear I had the best burger in Italy at a Mcdonalds, where they put mozzarella cheese instead of regular.
It was hard for me to think of anything, but of course I eventually came to an answer. McDonalds’ was pretty perfect as is. Well okay maybe they can work on getting a liquor license, and maybe they can bring those spicy chicken bites back (only limited offer) and I wonder why they tease us with that McRib sandwich, can’t they just keep it on the menu for good….?


I just had to ask myself what would I want if I came here, something luxurious and delicious that I want fast. It would definitely be a combo item with a very special drink. Well for food, what about some fried sea urchin nuggets? The first time I tried this delicacy was at Nobu when I was 13. I was blown away, that perfume-y shiso leaf with nori and sea urchin wrapped up in fried in tempura batter. Sea urchin was slightly warm and molten, and the exterior so crisp. Dipped in lime and yuzu, with salt and lime zest. That right there is yuzu, not lime…it’s like lime but different…


All you do is roll up the sea urchin (UNI) in shiso leaf with shredded nori, so it looks kind of like a mini wrap then you freeze them for 30 minutes. If you don’t freeze them they will overcook when they fry. Then just lightly dip these in tempura batter and fry. The problem with the recipe is that each ingredient is expensive..Shiso leaves and sea urchin don’t come too cheap.

Here we go.




Must have YUZU for this! Must.




Oh sea urchin nuggets, yum…I really don’t have a problem with the chicken nuggets either…

So crispy, but soft on the inside. And that shiso leaf…

Lime and yuzu juice, first. Then black smoked salt. Then lime zest.
![]](http://farm9.staticflickr.com/8307/8001437335_112c1e006a_o.jpg)
Bubbly Rozay on ice. I think I would die if I walked into McDonalds of the future and saw this combo meal. Pink champagne, sea urchin nuggets…all with the convenience and slapdash consideration that a fast food joint is able to bring.

Nice little upgrade from the classic coke, yana?




Now McDonalds, I understand that this isn’t the shrewdest idea, and that if you’re not making money, you’re simply entertaining a hobby. For production, this sea urchin is too expensive, so is the Moet, and it would cost customers an arm and a leg so the recipe would make no sense, in fact I bet you’d lose money. But fantasies are vital.

Uh yea the white powder is from the tempura batter…Excuse me while I enjoy this Moet with my nuggets.


Oh my god, amazing. I’m tempted to go out to Sunshine Mart right now to get ingredients just to make this.
Damn this is epic. McDonalds meal of my dreams.
you evil genius, this is just amazing.
totally spot on. evil genius!
I am always wishing McD’s had california roll. I bet in 10 years they will.
totally love your blog
they love me cos i’m nasty, but classy
Oh god, fucking amazing. You never let me down.
damn, another ahskjdhadkj post! I started salivating o.>
I love the mix of high and low in this post, it reminded me of your Ikea post. Where did you purchase your candle holder? Cheers
I love this, too – clever and mouthwatering! – but I’d appreciate being told when the content is sponsored (mcd’s, ikea, etc).
are you serious? the title clear says MOCK collab. this is clearly not sponsored by mcd’s…
I hate so much about this that I love it. You’re what MBA students would call an outlaw/magician.
absolutely sinful snacks!
OMG seriously you are a genius. A crazy one perhaps, but that’s what makes it all so good.
louche, laconic, totally lux
i love you!!!!!!!
made me think of this … http://veracitystew.com/2010/10/05/yummy-pre-mcnugget-meat-paste-photo/
Love it! Such an interesting mix, and I would absolutely die if fast food joints put together menus like this…
http://www.youtube.com/watch?v=S9B7im8aQjo
chicken tenders are the way to go
You blow me away. Every time.
So creative and inspiring. I want me some sea urchin nuggets and pink champagne!
what a fantasy!! well done.
Whooo, stop..wait, they put mozzarella on their burgers in Italy? This isn’t fair. Also I need to become your food guinea pig
fanbloomintastic … on top form
man, Ji i’ve been following your blog for a long time.. and i’ve got to say lately your food posts just havent been the same. they were good, but did not blow me away; so i was really glad to see this! reminds me of the days of your crab and avocado salad.. the granola crayons and the lollipop pies.
mann.. i dont know how to describe the difference between then and now, but welcome back.
Oh fuck, I LOVE the idea of drinking champagne from a paper takeout cup. Seriously. The high/low combo is always good, the closest I’ve gotten is drinking muscat with instant chocolate pudding.
Truly. The champagne in the cup with the ice? BLAM.
mouth. watering. I would LOVE to try this recipe if I had the funds to casually buy sea urchin. and as for a mcdonalds with a liquor license…just come to Paris haha.
Or Portugal
Bad bitch Martha Stew 4 lyfe!!
http://www.marthastewart.com/912899/nobu-prepares-sea-urchin-tempural
This looks so delish and fun! I think the image of champagne in a paper cup will follow me for a while…
Lovely post and innovative concept. Also My mind was blown by the chandelier! Where is it from and the see trough candles must be the coolest thing I saw all week. Could you please share where you got it ?
you’ve pulled this one off! it is as luxurious as a nugget could get. seriously you are amazing~
Every culinary post you make is stunning but i think the packaging could be even more personal… and original. I know you’re not a graphic designer (you’re already talented in so many fields) but here’s a link to a packaging blog which can be a great source of inspiration. Enjoy! http://packaginguqam.blogspot.fr/ (it’s not my blog by the way)
oxford comma
Can we please be best friends and I can live with you and you can make me food like that every day??
:D
Haha
Haahaha…funny and witty! Don’t we all wish that luxury food can be like Mcd etc…
I’d rather eat fresh, raw uni at a sushi bar with sake.
explain the gloves please
Neat! Where did you get the multi-stem oil candle?
I want to know where those candles are from too!! Please share.
OMG this is such an awesome idea!!!!! fast food made luxurious yum